Bedste praksis på nettet

Vi skriver jævnligt artikler, white papers og korte vejledninger om social media, online kommunikation, communities , SEO, intranet och personalisering.

Vi ved, det er ikke altid let at være kreativ og finde nye måder at udvikle dit websted og forbedre din digitale kommunikation. For at hjælpe dig på vej, har vi samlet alle de materialer, vi har udviklet omkring digital kommunikation med fokus på internettet. Tag et kig og bliv inspireret!

Vores bedste praksis på nettet
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Become an SEO expert

This guide will show how you can start optimizing your content for search yourself – without big additions to your team or budget. Download it today and get started.


Tackling the social challenge

Study revealed only 10% of UK businesses measure their social media ROI, and marketers spend an average of an hour a day managing social media, with only 6% managing multiple channels centrally


How do I drive traffic and increase ROI on social media marketing campaigns?

Regain control over your social marketing initiatives. It’s about finding the capacity to cover all the platforms where your online audience hangs out – without blowing your budget, losing quality and focus, or running yourself and your team ragged.


7 lessons from the shopping cart

Those that get e-commerce right stand to become the dominant retailers in their sectors. The ones that customers think of first and visit often. Those that don't may well find their market positions irrevocably damaged.


The rise of the community manager

The social media juggernaut shows no sign of stopping. Facebook alone is now used by a huge proportion of the world's population and in less than a week Google+ managed to recruit over 10m users, even while in private beta.


Can you afford to miss mobile?

Smartphones have become ubiquitous. Tablets are on the rise. Laptops are no longer the only way to reach the internet, or interact with brands, while on the move. Is your online strategy evolving to meet the growing needs of an on the go world?


How do I develop a mobile strategy?

To assess how consumers and marketers are responding to the increasingly mobile nature of the internet and an app-based economy, we surveyed over 1,000 people in the UK about their views on the features that are important when using a mobile website


Engaging patients online

How healthcare delivery organizations can intelligently manage a digital marketing ecosystem to drive new patient acquisition and lifetime brand loyalty in the electronic era


At skabe en 360˚ onlinestrategi

Dagens onlineverden er kompleks og spændende, mulighederne er uendelige. Udfordringen er at vælge det rette alternativ, det rette mål og den rette målgruppe.


4 C'er = online engagement

EPiServer er en produktvirksomhed som udvikler robuste, fleksible og kostumiserbare løsninger der supporterer og håndterer de 4 vigtigste områder af en virksomheds online tilstedeværelse, Content, Community og sociale medier, Commerce og Communication.


Næste generation af e-handel er social

Læg sociale medier på dit site for at bygge næste generations e-handels site


How do you mobilize your online presence

With EPiServer, you can manage your mobile presence as easily as you do your desktop web presence. In other words, your mobile strategy doesn't have to be separate from that of your traditional site.


How can I re-use content from Facebook and Twitter?

The online world is more fragmented than ever before. From billboards and TV commercials through to blogs, emails and tweets, we are bombarded with communications. And it’s no different for our customers.


Sådan bygger du et brandet community

Ved at tage udgangspunkt i vores kunders erfaringer med udvikling af et brandet community, har vi identificeret 4 trin i processen, som når de sættes ind I en tidsramme på 3-6 måneder, kan føre til succesfulde community projekter.


Hvordan engagerer jeg kunder gennem e-mail kampagner?

Alle marketingfolk arbejder med en form for e-mail marketing, men ikke alle lykkes med det. Her er nogle best practices på hvordan du kan engagere dine brugere gennem e-mail marketing.


Tre trin til et effektivt website

I vores guide“The art of a successful site” giver vi dig praktiske tips til hvordan du skaber et effektivt website, hvilke nøgletal du bør bruge, hvordan du bruger "funnel"-tankegangen og hvad du bør teste for at optimere din konverteringsrater.


Websites with social aspects sell more

The websites of UK retailers are failing to meet consumer expectations according to an EPiServer study, which asked consumers about their online shopping preferences and then benchmarked retailers to see how they shaped up.


How do I make my content searchable?

SEO used to be considered a black art and one that search specialists could charge zillions for. Now, it’s settled down to a core of five mini-disciplines that are really just common sense.


Hvordan ved jeg at jeg gør det rette på mit website?

Et succesfuldt website driver virksomheden fremad, holder på kunderne og sparer penge ved hjælp af effektivisering. Det er selvsagt at de der læser dette ønsker et succesfuldt og fremgangsrigt website.


Hvordan kan jeg gøre mit website “socialt”?

Det sociale website handler om at engagere besøgende fuldt ud ved at give dem mulighed for at holdninger, kontakter og indhold.


Hvordan kan jeg personalisere mit indhold?

Det er en ret simpel idé: I stedet for at levere den samme web oplevelse for alle besøgende, hvorfor så ikke give hver besøgende den mest relevante og målrettede oplevelse?


Hvordan kan jeg nemt ændre designet på mit website?

Det er vigtigt for dig at have kontrol over, hvordan dit website ser ud og fungerer. Men måske har du ikke nok kontrol eller viden om hvordan dit website ser ud og fungerer.