Content
Skab og optimer dit website

EPiServer CMS Produkt introduktion

Sådan lægger du en onlinestrategi Bedste praksis på nettet

Fælles infrastruktur for flere sites Kundecase
Community
Gør dit website socialt

EPiServer Relate Produkt introduktion

Sådan bygger du et brandet community Bedste praksis på nettet

Styre og måle online-tilstedeværelse Kundecase
Communication
Generer og track leads

EPiServer CMO Produkt introduktion

Sådan skaber du et succesfuldt website Bedste praksis på nettet

Vores app, skærmene og vores website er alle forbundet Kundecase
Commerce
Online shopping

EPiServer Commerce Produkt introduktion

Sådan gør du din e-handelsløsning social Bedste praksis på nettet

Nå ud til nye kunder ved hjælp af EPiServer Commerce Kundecase

New AXA website has people at its axis

For AXA, strengthening the value of their web was key to getting closer to their customers. Intergen provided AXA with a new, EPiServer CMS based, website which is clear, crisp, engaging and right on the mark for how AXA want to relate to people.

Ripe for change

Old technology. Old brand values. AXA's existing website had met its retirement date. Part of the AXA global family, the AXA team in New Zealand were primed to act on the global repositioning standard that AXA had just delivered which encapsulated new customer-centric values, to be available, attentive and reliable. Now the door was open to engage with customers in a simpler, friendlier and fresher online environment.

EPiServer CMS had proven success

EPiServer technology had proven its worth in more than 35 successful website builds for Intergen clients. Out-of-the-box functionality, easy and intuitive templates, and the ability for onward future phase development once an EPiServer platform was established, spoke volumes and AXA were confident in going forward with the latest release of EPiServer CMS.

Mark Ennis comments, "We believe we have a result that is clear, crisp, engaging and right on the mark for how we want to relate to people. Intergen provided the technology behind a website whose look and feel is all about real people, real life and it really stands out from the crowd. They also helped us clarify our design vision to work even better."

A foundation for the future

Now that AXA has established a strong web presence, Mark believes they have set a baseline for moving forward. "Customer communication can only get better and better. We now have the ability to deliver a much more personalized experience. "We're keen to leverage a number of strategies on our wish list, including MY AXA – the idea of a customer being able to view their details and investments, when and where they want to. We're exploring calculators on the site, and EPiServer Mail is another avenue we're looking at to personalize our communication with customers."

Successful outcome

AXA is all about people, not products. Getting expert financial advice has never been easier, as the new website www.axa.co.nz brings customers closer to the help and advice available from AXA's dedicated advisor network.