With more than 80,000 visitors to their site and about 13,000 searches every month, they realized that collecting information about the search words used by visitors would help point them to the information SNIPH wants them to see.
The Swedish National Institute of Public Health (SNIPH), is a national knowledge center in Sweden. Their main task is to deliver information to improve Sweden's public health. With more than 80,000 visitors to their site (www.fhi.se) and about 13,000 searches every month, they realized that collecting information about the search words used by visitors would help point them to the information SNIPH wants them to see.
"We were looking for a search engine and a way to track visitor's behavior and direct visitors to selected content. MondoSearch Professional presented an interesting solution" says Kristian Palm, Web editor at SNIPH. "Our website contains a lot of information and I think effective searching is the best way to find the right information", he continues. SNIPH's current installation and the large number of searches every month represents a foundation for good behavior analysis using BehaviorTracking, the search analytics tool included in MondoSearch Professional.
SNIPH already had EPiServer and it was important that the new search engine integrate with EPiServer. MondoSearch Professional with its tight integration with EPiServer, made it the natural choice. Technically such integration is a huge advantage for the administrator because they only have to learn one administration interface – in this case the well-known EPiServer interface.
Now that SNIPH has access to search statistics they already see benefits and are allocating resources to improving the site according to the analytics delivered by the system. "We are putting together a group internally including representatives from all parts of SNIPH to deal with general issues of our web publishing. BehaviorTracking data and the stats from the website will play an important part in that work," says Kristian Palm..
The Swedish National Institute of Public Health (SNIPH), or Folkhälsoinstitutet (FHI), was established in 1992. It is a state agency under the Ministry of Health and Social Affairs. From 1 July 2001, the National Institute of Public Health has a new, more clearly defined role in Sweden's public health efforts. Most of the practical public health work in Sweden is carried out by local authorities and county councils.
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