Pacemaker.net online music community

Pacemaker is both the name of a disc jockey system big enough to fit in the palm of your hand and the name of an online community where the members can upload and share their own music mixes. The Swedish company Tonium, the first company in the world to launch a pocket-sized disc jockey system, launched its online community, Pacemaker.net, to attract people with a huge interest in music.

Everybody can become a disc jockey

Members create the music and everybody can become a disc jockey. All mixes produced can, legally, be shared around the world through the online community, which takes the online music to a new level.

At Pacemaker.net visitors can listen to over 30 minute long mixes that have been created by engaged and active members from many different countries. More than 1,500 hours of popular mixes have already been listened to. The mixes are created with the software Pacemaker Editor or the portal disc jockey system Pacemaker, which is all that a disc jockey needs to create music at clubs, at the beach, in the underground, everywhere and anywhere. The most popular mixes are displayed at the top of hit list and disc jockeys can create their own fan clubs in the online community and interact with other members via web messages, forums, guest books, and more.

A cost-effective social network

More than 750 high-quality music mixes had been uploaded at Pacemaker.net during only the first three months. During the same time over 11,000 members from all around the world had registered in the online community, which had has over 74,000 unique visitors during one day. This is a growth generated without any marketing whatsoever. Today Pacemaker.net is known among disc jockeys all around the world.

Beyond the musical use that the online community generates, Tonium has successfully established a cost effective channel for both marketing and for sales of their product Pacemaker directly in the online community. Tonium also offers an attractive web page whose purpose is to engage and activate the target group.

Dialogue with the target group

By entertaining and getting visitors involved, Tonium has created dialogue with the target group, the brand ambassadors for Pacemaker. Tonium's perspective is unique in its combination of marketing and sales of a consumer product online, software to create music mixes free of charge and an online community to upload and to share music.

Pacemaker.net is based on EPiServer Relate which enables user-friendly and effective administration of the member-driven content, and administration of all members and services on the community. The Pacemaker.net community has been developed by Circuit.