These lessons are:

1. Put customer experience at the center (first, last and always)
2. Focus on friction (get out of the way of the sale)
3. Things happen – deal with them
4. Reviews – power to the people (profits to you)
5. The rise of the mobile shopper – are you ready?
6. Be anal about analytics – test your gut
7. Don't stop at payment – unlocking the door to repeat sales

Together, these seven lessons can help you take your e-commerce operation forward enabling you to capture more sales, more often. Download the guide "Seven lessons from the shopping cart" today and get started.