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An equation cannot be solved without some values present and the same can be said of product recommendations. Without capturing the who, what, when, where or how of a shopper's behavior and history, it's more difficult to predict the "what" variable of which content works best.
The creation of a great meal combines top quality ingredients with the creativity of a master chef. Similarly, the best digital experiences are created when the best software is brought to life by imaginative creative agencies and technology partners. With this thought in mind, Episerver launched a Partner Innovation Spotlight program at our annual user conference, Episerver Ascend.
When influencers name the influential, audiences should take notice.
Like driving on a mountain road without traffic signs, decision makers are often blind to the twists and turns that present themselves when they are buying software to extend their website's capabilities or transform it entirely. After all, hands-on, driver-seat control of a product is often not possible until late in the research process or, worse, after the sale.
Have you ever been scrolling through your social feed and seen an image that inspired you to book a vacation or go to a particular restaurant or buy a certain piece of clothing? You're not alone.