More than 2,500 customers worldwide use Episerver CMS to create collaborative, interactive web sites. Episerver CMS is the foundation for more than 8,500 sites and is used on a daily basis by more than 130,000 web editors. The company, which was founded in 1994 in Sweden, is growing its business and expanding globally to service the ongoing need for a CMS that delivers on the promise of the 'Engaged Web,' allowing organizations to turn passive web sites into dynamic, personalized experiences that build brand, drive revenue and increase customer service.
"Companies in the U.S. face the same challenges as European companies in terms of going beyond Web 2.0 and simple personalization to real-time tracking and interaction marketing," said Peter Larsson Episerver CEO. "We are already enabling thousands of organizations across Europe to foster deeper, two-way relationships with their web site visitors, and with the establishment of a permanent presence in the United States, we will be able to do the same for marketers from coast to coast."
Episerver CMS is the only solution to support true Web Engagement. It differs from traditional CMS in that it is capable of adapting to users' needs on an individual basis rather than using crude one-size-fits all rules. This form of Web engagement is served by content, but not governed by it. Content Management efficiencies remain an essential part of the back-office editorial processes, but the user experience and how a company's content is deployed is at the forefront. Best of all, Episerver CMS allows companies to see who is visiting their websites and how they are navigating those sites, in real-time. This capability is invaluable for sales managers, as they can determine which potential customers are visiting the site, as well as for Webmasters who can change site functionality and layout based on visitor's behavioral patterns.
Episerver offers the only CMS solution – Episerver Relate+ - that enables companies to successfully build and manage websites and intranets and create and work interactively with online communities by combining community building, email composition and maintenance and a CMS in one package. Episerver Relate+ contains a template package in the form of a ready-to-use community, inspired by Facebook, which can be adapted to customer-specific needs and can be up-and-running very quickly. The product has, to date, been used to build more than 100 vibrant online communities with more than five million members.
According to Tim Walters, Ph.D., senior analyst at Forrester Research, in the June 2008 report titled Stop Managing Web Content!, "Communities rival corporate sites for information and influence. Social Computing and the democratization of online conversations about brands and products have helped dethrone content. The traditional one-way messaging of the corporate site has become a two-way exchange, igniting an explosion of conversations between consumers that remain virtually invisible to the enterprises."
Episerver boasts a roster of well-known international clients, including Pfizer, Electrolux, Siemens, Toshiba, Reed Business Information, Securitas, Aegon, Assa Abloy, Mazda and non-profit organizations such as Save the Children.