The report shows that marketplaces like Amazon reign supreme by offering a wide variety of products and price options. To get ahead, brands and retailers must implement dynamic, integrated content marketing and customer-experience strategies that forge personal, emotional connections with shoppers that go beyond transactions.
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Voice is gradually becoming part of online shopping habits. More consumers are turning to voice for online shopping. The report, however, shows there is a preference for voice research over voice purchase. Brands and retailers should consider using voice to attract frequent shoppers for repeat purchases, while using traditional channels to build relationships with new customers or less frequent shoppers.
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Social media has evolved into an established shopping channel, particularly for younger shoppers. Influencers are more important than ever. Fifty-two percent of online shoppers who use social media have clicked on an influencer’s post, according to the report, and a third of those shoppers (31 percent) have made a direct purchase from the post.
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Reimagining Commerce: Principles of Standout Digital Shopping Experiences
Learn about the the online shopping habits of over 4,500 online shoppers. The report takes an in-depth look at the trends, tactics and technologies guiding brands and retailers in the age of experience-driven commerce.